SoFi: OOH + Print
SoFi is a banking alternative designed for the 21st century. Since they’re not really a bank, we didn’t have to sound like one when talking about their products.
![Martine.jpg](https://images.squarespace-cdn.com/content/v1/55073b47e4b009806685ab05/1479497511144-42W8N4RN5CLDL4RJD829/Martine.jpg)
![TooSmart.jpg](https://images.squarespace-cdn.com/content/v1/55073b47e4b009806685ab05/1479508530592-0IV4VD9XEYA2KLYWMOBO/TooSmart.jpg)
![genius.jpg](https://images.squarespace-cdn.com/content/v1/55073b47e4b009806685ab05/1479509792810-YDIRPXX1MW4MTVCXUEIR/genius.jpg)
![3_Martine.jpg](https://images.squarespace-cdn.com/content/v1/55073b47e4b009806685ab05/1479497632812-JWYFWL3MFZ7VNFYAWG1G/3_Martine.jpg)
![SF_BB.jpg](https://images.squarespace-cdn.com/content/v1/55073b47e4b009806685ab05/1479497705431-I2MSP2LJ0A7MFDNMQJ8N/SF_BB.jpg)
![garage.jpg](https://images.squarespace-cdn.com/content/v1/55073b47e4b009806685ab05/1479509087704-MLGIF1WTDRE8RST8BWEI/garage.jpg)
![5_Martine cropped.jpg](https://images.squarespace-cdn.com/content/v1/55073b47e4b009806685ab05/1479509724572-YXC5MWOQ8EYTJTVLES2R/5_Martine+cropped.jpg)
SoFi is a banking alternative designed for the 21st century. Since they’re not really a bank, we didn’t have to sound like one when talking about their products.