Lyft: Rally Mode
Experiential Activation
With so much competition in the ride-sharing category, Lyft wanted to create an authentic yet unexpected activation to entertain passengers during college football season. So, we created Rally Mode–a custom experience where typical car skins were transformed into team mascots, Lyft cars were stuffed with free team swag, and massive tailgates were set up for fans upon arrival.
Video
It’s game time!
To keep the tailgate energy and rally cries high, we created Rally Juice–an energy drink that tastes like team pride and the losing team’s tears.
No game is complete without a rally towel. Not only were they fun to wave around, they also increased brand awareness. A win-win situation.
Suns out, buns out (Lyft pink buns that is).
Everybody loves a little junk in the trunk. Especially when that junk is free swag in your Lyft to get you hyped for the game.
We created a variety of social assets to promote Rally Mode. This one was my fave.
