Benefit: They’re Real! Magnet
360 Global Campaign
When it comes to mascara, innovation is kween. Benefit revolutionized the market with They’re Real! Magent–a mascara that utilizes magnetic technology to draw lashes out to extreme lengths. Science meets mascara at lash!
Launch Video
For launch, we created a 360 campaign that was just as innovative as our product. From custom Instagram filters that drove social followers to purchase, digital videos, and a virtual influencer event, we got science-y, but like, cute science-y.
Social
In-store
Virtual Event
Instead of hosting an IRL influencer event (thanks alot, COVID) we created a virtual event where influencers “traveled” to the center of Earth’s Core to explore our Lash Factory and discover the magnetic innovation of They’re Real! Magnet. And oh yeah, Ari Lennox performed.
