Benefit: Unbox Your Mood
Product Positioning + Social Videos
From product packaging to shade color, each of Benefit’s iconic Box o’ Powders capture an entire mood. We partnered with real Benebabes to bring the personality of each Box o’ Powder to life through a series of videos.
Unbox Hoola
You're a bronzed babe who runs on poke bowls, good vibes, and is basically a real-life mermaid. If you're not catching waves, you're catching rays and you're always livin' that hoola state-of-mind no matter what time of year it is. Vacay all day...and maybe some rosé.
Unbox Rockateur
You're a confident badass who's amped up and rockin'. You always have a story to tell, a place to go, and you definitely want to meet up for coffee. Actually, make that a double espresso martini at that cool new bar down the street with live music.
Unbox Dandelion
People refer to you as a human unicorn–sweet and majestic, but you're not afraid to use your horn if anyone gives you a hard time. You love to make yourself blush and people are blown away by your quiet yet bold confidence. You think cotton candy is an acceptable breakfast, spring is like totally the best season ever, and you take any situation from dull to radiant!
Unbox GALifornia
You're a totally care-free, bright, sunny Benebabe from California. You go to Coachella every year and don’t own anything heavier than a denim jacket. Peace, love, and vegan recipes.✌️
Unbox Gold Rush
You're super luxurious and always drippin' in gold. You say "treat yo' self" more than anyone you know, you put bedazzles on bedazzles, and have a classic western flair that lights up every room.
Unbox Georgia
You’re an all-American sweetheart who's even sweeter than a just-plucked peach. You were def the captain of your cheer squad and think a peachy complexion is always in season. Taylor Swift stays playing on repeat in your car and everyone who meets you thinks you're just so dang sweet.