Benefit: more for pores
360 Global Campaign
Healthy pores = healthy skin. To launch Benefit’s new Pore Care line, we created a fully integrated global campaign that’s all about treating them right instead of trying to get rid of them. Because when you do more for your pores, you’ll see more from your skin.
Launch Video
Web
We created a landing page to help educate people about their pores with SEO-driven articles. I worked with our certified estheticians and was the ghostwriter to bring them all to life.
Social
